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Spectrum Retirement
Location
OH, United States
Date
January, 2021
Role
Branding, Web Design & Development
Project type
B2C / Healthcare & Medical, Hospitality
Spectrum Retirement Communities is a leading developer, owner and operator of Retirement, Assisted Living and Memory Care communities across the U.S.
Spectrum offers apartment living in highly desirable communities with state-of-the-art amenities, top-notch activities and programs, and best-in-class hospitality to support the lifestyle of their customers. Based on data gathered from several brand strategy workshop sessions, MIC WEB LAB recommended a complete overhaul of the Spectrum Retirement Communities brand logo, slogan and redesign of their 50 community Websites. After careful study of the retirement community industry and competitive landscape MIC WEB LAB created a unique and powerful Website that truly resonates with the elderly and their families that care for them.