BRANDING
Introducing the MIC WEB LAB BrandTenders. Serving up brand mojo since 2015.
Branding has never been more expansive, adventurous and agile than it is today
Its touch-points are constantly spilling over into new ways to engage with your audience. Nowadays, a brand voice can literally mean a brand voice (we’re talking to you Siri and Alexa). Your once sacred, brand guideline protected logo can now shapeshift into a new wordmark every day (we’re looking at you Google).
See how our branding ties into an overall Digital Strategy
Our seasoned brandtenders are always stirring up something refreshing.
​And with these ever-evolving brand parameters, you need to tap into a resource that knows how to adapt to it all. With the aim not to keep up, but to lead. That’s where we come in. Mixing an inviting concoction of sound strategic insights with a generous splash of creativity to serve up a potent brand ecosystem that increases the value of your company, motivates your workforce and quenches customers’ thirst for your product.
Brands We’ve Boosted
Signature Cocktail Menu
Brand sorytelling
Every brand has a story to tell. And the more intoxicating the story, the more engagement and loyalty you get from your audience. So our brandtenders help craft a brand story that’s authentic, relevant and unique. One which flows in a way that stirs up emotions and solidifies connections across a myriad of touchpoints.
Logos + Visual Identity
It’s time to put theory into practice. To take your strategically crafted brand identity and put it out into the world. To our brandtenders this is where it gets real. Where your brand story, identity, and values coalesce into tangible elements for consumers to see, touch and hear. Whether it’s a business card or a blimp we make sure your brand fingerprint is indelibly on every touchpoint.
Collateral
Our brandtenders are good with names. They’re well-versed in the nuances that keep catchy from being cliche and clever from being corny. They know the right recipe starts with a good shot of sound strategic positioning and is topped off with a healthy dose of creative juices that result in your name (and tagline) to seamlessly align with your brand values.
Naming + taglines
MIC WEB LAB begins every project with a branding workshop. The workshop is intended to analyze your company’s Strengths, Weaknesses, Opportunities, and Threats in the marketplace. In addition, we analyze the core target audience and identify key touch-points that will elicit a positive response resulting in more sales or leads for your company.
We’re Looking Forward to Serving You
Any web design and development company can build a website. What sets MIC WEB LAB apart is the value that we associate with a company’s brand. We will analyze your brand and develop internet marketing and development initiatives that build upon the identity and unique offerings that already exist. After this workshop, MIC WEB LAB develops strategic design and imaging concepts that set the stage for internet dominance and sales growth.