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GENLED Brands
Location
United States
Date
June, 2021
Role
Lead Designer
Project type
Web Design & Development
GENLED Brands is a worldwide LED lighting solutions leader with offices, factories and distribution centers on six of the seven continents. An industry pioneer and thought leader, GENLED Brands acquires companies that work together collaboratively and are future-focused. They provide access to global LED manufacturing, supply and distribution infrastructure, allowing them to create leading-edge designs while developing products that meet the most stringent testing requirements for performance, reliability and safety.
GENLED Brands, formerly Agilight, acquired Acolyte in 2018. They began rebranding themselves as GENLED Brands, offering both Agilight, which offers premium innovative signage lighting, and Acolyte, which provides unmatched custom architectural lighting solutions for interior and exterior projects.
GENLED Brands needed a website that would not only add life and interactivity to their current site, but also encompass their unparalleled commitment to progression in technology and sustainability. Since each division offers thousands of products, multi-level search functionality was a necessity for sitewide ease-of-use for their customers.
It also needed to showcase the custom aspect of Acolyte products, and position Agilight products as top-of-line, premium quality products, all in one site.





