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EmPRO Insurance
Location
New York, United States
Role
Branding, Content Creation, Digital Marketing, Email, Graphic Design, Insurance, Medical, PPC, SEO, Social Media
Project type
B2B / Healthcare & Medical
EmPRO Insurance sells medical malpractice to physicians and healthcare facilities in New York. The Marketing Mixologists at MIC WEB LAB helped the company establish a new brand identity and increase conversion rate optimization with PPC, SEO, and EMS. A brand guide established a new logo, typography, colors, and uses. Creating a local Google Business Profile and optimizing all profiles increased calls, views, requests for directions, and branding efforts. As Pardot experts, MIC WEB LAB used email marketing to not just increase attendance at retreats and events — they sold out!
